Since Carlsberg shows its commercials in TV and at football stadia, do you think it is ok to target young people and getting their attention to drinking beer at an early age?
· It is true that some young people like to enjoy alcohol beverages when they are old enough to do so. We do not encourage young people to drink beer before they are of legal age. · We condemn illegal sales of alcohol to minors and encourage effective enforcement of relevant local legislation. · Our marketing activities, advertising and sponsorships are conducted under our Code of Marketing Practice, which prescribes that our marketing activities are targeted at adults only. For instance, we are never showing people below the age of 26 in any advertising. · Furthermore, we support activities that discourage misuse and irresponsible drinking.
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