That sounds like it could be complicated. How do you expect users to properly install when many have difficulties booting up their wireless routers?
The self-installation will be a relatively familiar process for most users. For those that don’t have an Internet connection in their home or don’t want to use the Web-based functionality, think of activating your credit card. It comes in the mail and you call the 800 number and are set to go. TREE is similar to that. It’s simple to get started and each component automatically recognizes the other, all of the coordination (much like activating a credit card) is done behind the scenes without the need for customer involvement. For those that do have Internet and want to use our Web-based functionally, set-up is akin to configuring a wireless router or home broadband connection. It is an out-of-the box solution that is simple to install. And for those customers in need of assistance, we will have support staff available to help. We believe that if we get the out-of-the-box experience right, we’ll be successful.
