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The competition in my Yellow Page advertisement category is fierce. How can I be sure that my new print ad will be more persuasive than my competitors ads?

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The competition in my Yellow Page advertisement category is fierce. How can I be sure that my new print ad will be more persuasive than my competitors ads?

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MaxEffect uses a three-phase development process that incorporates proven Yellow Page advertising design principles. Your Yellow Page competitors DO NOT.

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*Sadly, we had to bring back ads too. Hopefully more targeted.