The credit unions on the list, are they all REALLY high performers or just lucky?
Most credit unions that make the list consciously and deliberately focus on the specific objective of increasing the number of account relationships with their members. Digital CU in Massachusetts is one of the best examples of this group. Everything they do, every move they make, is directed to this end. And their performance is exceptional. Some CUs, on the other hand, are lucky in the sense that their particular circumstance or the demographic aspects of their membership provide them with definite advantages in terms of the amount of business their members want/need to do with them. The rest of the story is, this H-P performance standard has been in place only a short while, and most credit unions have NOT caught up to the idea of focusing specifically on increasing the number of per-member accounts. The criteria for achieving “H-P” is relatively mild, and will probably stay so until the broad tide of credit union performance rises to the point that “exceptional” performance will re
