The Hoover campaign used a variety of slogans in 1928 including “Vote for Prosperity,” “Lest We Forget” (referring to Hoovers World War I relief work), and “Who but Hoover?”
Other slogans were introduced by Hoover supporters, often without direct input from Mr. Hoover. The link between Hoover and the phrase “a chicken in every pot” can be traced to a paid advertisement which apparently originated with the Republican National Committee, who inserted it into a number of newspapers during the 1928 campaign. The ad described in detail how the Republican administrations of Harding and Coolidge had “reduced hours and increased earning capacity, silenced discontent, put the proverbial ‘chicken in every pot.’ And a car in every backyard, to boot.” The ad concluded that a vote for Hoover would be a vote for continued prosperity.
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