The involvement of Amaron in motor sports seems considerable. Is it possible to share a percentage figure of the marketing spends allocated for the same?
As a policy, we are not at a liberty to reveal such figures. However, I would like to say that we are consciously working towards replacing our activation program on the brand front with motorsports. Yes, we might reach out to a lower set of audience with smaller numbers, but I believe that with the kind of engagement we will have, it will give us the required word of mouth publicity.
