The parent company Videocon has changed the colour of its logo, has Planet M followed suit?
SK: We have moved from Black as colour to Yellow. Yellow is a bright and a more youthful colour and is a perfect representation for the young at heart. It has added great zest to the look and feel of our stores. Our logo continues to remain the same as it’s an ideal expression of the products we retail. SS: How much do you think display of a store matters in your category? SK: Organised retail is largely about display and experience. It is this feature that brings distinction between organised and unorganised retail. Many products that we retail are impulse products. These certainly require a good display to be sold off. SS: Who chooses the music that has been displayed in your stores? Who decides the store display? SK: This is mutually decided by the Category Team at the Head Office and Store Team on field. SS: Referring to the launch of the “KAOS” T-shirts, what inspired the move? SK: Planet M T-Shirts are one of the tools of brand building for us. This category has a direct connect
