The search engines change so often. How does the book keep abreast of all the new search engine changes?
Search Engine Visibility focuses on the very foundation of a successful search engine marketing campaign. If you have a strong foundation, then it is easy to build on top of that foundation. Some partnerships and features, however, of the search engines will change. I have created an Errata section on this web site to alert you about these changes. Realistically, no print publication can keep abreast of the latest search engine changes. For that information, we highly recommend a subscription to Search Engine Strategies.
