The shape — does it reflect comfort and support?
Yes. Many (most) contoured pillows have in our opinion got it wrong! The contours are poorly thought out, and only allow for the smaller percentage of folk with long necks. The curved area under the neck needs to be quite short in order to allow your head to comfortably reach the shallow area. This not only ensures the natural alignment of the spine, but also avoids ‘ear crush’ which is a common problem with most contoured pillows, as well as traditional pillows of course.