The site selection process attracts the interest of many different groups. How do I control the flow of information?
Be proactive through a well-planned press release before gossip and misinformation spread. If early and appropriate information is provided about the site selection process, then the expectations and assumptions about preselection of sites can be minimized. Make sure that the entire team and local representatives understand that the site information is confidential. Determine whether the Team Leader or the Project Manager will be the point of control. GSA, as the building owner, provides the point person on site selection discussions. A good Communications Plan addresses the sharing of critical site information in a timely and prudent manner. Until the information is made public, the release of site investigation information should be controlled and limited to only those persons having a “need to know.
