The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective?
CONTENDER Elie Ashery President,Gold Lasso More than 10 years marketing and online experience The forward-to-a-Friend gimmick is a failed attempt by e-mail service providers to incorporate viral marketing tools into their applications. Because 100% of the most commonly used e-mail clients have a forward e-mail feature, people use that instead. The only thing we e-mail service providers can do to save face is to hope that the feature reminds people to use their forward button. A recent survey to online marketers by the Email Experience Council asked, “What is your most successful list-building tactic?” Only 6% chose “Viral: empowering subscribers to share my e-mails via forward-to-a-friend,” 9% chose “Acquisition: growing by renting lists,” and 84% chose “Organic: capitalizing on sign-up opportunities across all of my channels.” These statistics prove that the forward-to-a-friend process is inadequate, and a more formalized referral program is needed for success. A good program is au
Related Questions
- The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective?
- Where can I find a printer-friendly list of the codes with their explanation used in the SDR process?
- Are there any down falls to using Quick Books for personal finances & Investment?
