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To what extent do cross-cultural issues affect business?

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10 Posted

To what extent do cross-cultural issues affect business?

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10

According to many specialists, 60 to 80% of expatriation failures are due to staff being ill-prepared for cross-cultural issues: incomprehension between the different cultures in a company; difficulty adapting in occupational and personal terms; difficulty “interpreting” the speech and acts of foreign colleagues

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