Was Galicia/Spain fertile ground for the emergence of an apparel retailing powerhouse?
No. Galicia/Spain was not a fertile ground for the emergence of an apparel retailing powerhouse. This is due to the fact that this region was considered the third poorest of Spain independent regions, with high unemployment rate, poor communication links in addition to the heavy reliance on agriculture and fishing. Despite its famous history, as tailors for the aristocracy; Galicia lacked strong local demand for the apparel industry, technical institutes and universities that would help in the education and training of its citizens as well as the absence of an industry association that monitors such activities. The only advantage of this region was its geographical proximity to Europe, as it lies in the corner of Europe, hence reducing transportation costs. 6. How well does Zara’s advantage travel globally? Until the writing of the case study, Zara’s advantage succeeded in traveling globally. However, with the upcoming expansion into additional countries and new markets, such advantage