Was it difficult to popularize the concept of QSR in the land of samosa eaters?
Q. So there is no challenge in front of McDonald’s today? A. Real estate and its growing cost is a big challenge, especially when you decide to open a store in a mall. For, in food retailing, we provide a high level of service which might require that the store be kept open late at nights or early in the morning, which the mall authorities do not allow. At McDonald’s we believe in easily accessibility for the customer, which means that the layout of the store has to be front-facing. Again, the cost of such a layout in a mall is very high. Q. Are you worried about the growing health consciousness? A. We offer healthy menus and our food is fresh. We never compromise on the quality standards as we are not just another fast food chain. We strictly adhere to Indian Government regulations on food, health and hygiene. We never re-use oil and our vegetarian dishes are prepared separately from the non-vegetarian ones. Q. How is McDonald’s different from other market players? A. It is extremely
