Was there a particular turning point where things took off, Swan Lake for instance?
Matthew: Yes, I could say Swan Lake because it was a big turning point for all of us. It was an amazing experience to be involved with something that just changed so much. It’s really gone down in dance history as a moment which changed something and was a significant thing. To have achieved that feels wonderful. And this enormous growth of audience which happened after that is again a phenomenon that couldn’t have been predicted.