Was UEFA EURO 2004™ a success for Carlsberg’s brand?

brand Carlsberg Euro success uefa
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Was UEFA EURO 2004™ a success for Carlsberg’s brand?

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UEFA EURO 2004™ was considered the most successful brand activity on a global basis, resulting in a major increase in sales over the period. We utilized the sponsorship commercially in more Carlsberg markets than ever. Carlsberg brand awareness increased significantly with a total of 200 countries delivering exposure to a cumulative audience of more than 7 billion through broadcast and media coverage.

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