We are already doing Search Engine Optimization, how is Website Optimization different?

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We are already doing Search Engine Optimization, how is Website Optimization different?

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Search Engine Optimisation is very important, but it is just one part of Website Optimisation. Website Optimisation also includes other ways of increasing traffic, getting more of your traffic to do what you want and maximising the value you get from each customer. Make sure you don’t do SEO in isolation.