We hear that Google charges too much for their Google Adwords ads Pay-Per-Click. Do we have to use Google Adwords in our online marketing?
A. No you dont. But if you (or your marketing department) dismisses Adwords out-of-hand without trying it are, frankly, nuts. Google became a multi-billion dollar company because of one thing: Adwords and the positive, measurable, and quick results their customers get. Google Adwords is the real deal IF you know what youre doing, and then it can produce terrific ROI (and now you can even tie it to offline marketing deals to market your stuff via print, radio & other media). Ranseen Marketing specializes in Google Adwords online ad campaign management, and its part of virtually all of my clients marketing arsenals. Ignoring Adwords completely is usually a big mistake and opportunity lost, especially with Google accounting for 70% of all online searches. Anyone can schlep up an Adwords account (it costs only $5 to start) and begin running ads on Google today. But to figure out the right keywords, write great ads (and test them), bid the right amounts into the right positions, use the rig
