What are Agenda Setting, Agenda Cutting, Surfing?
Agenda Setting: The correlation between the rate at which media covers a story and the extent to which people think that this story is important. Research showed that people tend to behave in accordance to media exposure. Examples of Agenda Setting Effects Agenda Cutting: As the press is selective when reporting the news, most of the reality is not presented in the media, and as a result people do not regard omitted stories as important, or people do not realise that they exist. This is what we call Agenda Cutting. One example is the reporting on diseases such as Malaria or AIDS. Examples of Agenda Cutting Effects Agenda Surfing: Media tend to follow trends and thus “surf” on the the wave of topics originally mentioned in opinion-leading media. Tracking all of the articles in opinion-leading media thus enables prediction of the stories that are going to be covered by the media in general in the near future, as well as prediction of the stories that are dying out. The Agenda Surfing eff
