What are B2B Portals?
B2B or industry portals are in the corporate sector, like ERP’s, and are “vertical,” like vertical or affinity portals. But here we see something a little bit different from either of these: places where particular industries can go for information sharing, and most importantly, the completion of transactions. This is a relatively new phenomenon but possibly the most significant one in economic terms. B2B or industry portals can act as real engines for the new economy, and are acting as a catalyst in making old economies new. Imagine suppliers of raw materials bidding to sell their products to manufacturers through an auction process. If people with similar interests or demographic features might have “affinities” and a willingness to buy consumer goods from particular advertisers, imagine how much people in the same profession will have to share, and how much commerce might be transacted through these channels. This is the promise of the B2B or industry portal. It is reshaping the wor
