What are Best Buys core competencies?
Best Buy’s mission is to make life fun and easy by making technology and entertainment products affordable and easy to use. Our core competencies support this mission. We’re world-class in store experience, customer orientation, inventory management, executing new store concepts, and rallying our people around common goals, as well as, marketing, merchandising and related disciplines.
My wife wanted to upgrade her camera, so she bought a Nikon 850. Since the camera was brand new, there was only a demo in the store, but we bought it anyway. Over time, I had to contact customer support here https://best-buy.pissedconsumer.com/customer-service.html and they explained to us how to use it because we ourselves could not figure it out.
Best Buy knows that personal customer service will be the best advantage over online selling competitors, and therefore goes to great lengths to provide the best customer service possible.