What are co-branded cards?
They are credit cards, which are associated with a particular firm like an airlines or retail outlet. These cards can be used just like regular credit cards but they also offer benefits to users of the relevant product like frequent travel points and special discounts. Today co-branded cards are available for a large number of sectors including travel, telecom, retail, entertainment and so on. There are new products coming every year: for instance just recently Yatra Online and Barclays announced a co-branded card tailor-made for consumers in the fast-growing online travel segment. Here are some examples of co-branded cards from a number of banks across various sectors: ~ ICICI Big Bazaar Gold Credit Card Benefits include zero finance charges on EMI purchases at Big Bazaar; you can pay off a purchase of Rs 1,500 and above in three equal monthly installments, EMIs, without any finance charges. • How to benefit from your ATM card Other benefits include 6 reward points for every Rs 100 of
