What are examples of “alternative treatments” that are excepted from the HIPAA Privacy Rules definition of “marketing”?

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What are examples of “alternative treatments” that are excepted from the HIPAA Privacy Rules definition of “marketing”?

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Alternative treatments are treatments that are within the range of treatment options available to an individual. For example, it would be an alternative treatment communication if a doctor, in response to an inquiry from a patient with skin rash about the range of treatment options, mails the patient a letter recommending that the patient purchase various ointments and medications described in brochures enclosed with the letter. Alternative treatment could also include alternative medicine. Thus, alternative treatments would include communications by a nurse midwife who recommends or sells vitamins and herbal preparations, dietary and exercise programs, massage services, music or other alternative types of therapy to her pregnant patients. Does the HIPAA Privacy Rule expand the ability of providers, plans, marketers and others to use my protected health information to market goods and services to me? Does the Privacy Rule make it easier for health care businesses to engage in door-to-d

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