What are farmers market customers looking for? What attracts them to a market and keeps them coming back throughout the season and from year to year?
Marketing and promoting a farmers’ marketing creates unique challenges for market organizers, in part because customers are looking for a variety of tangible items and intangible qualities at the market. For example, according to The New Farmers’ Market, by Vance Corum, Marcie Rosenzwieg and Eric Gibson, farmers’ market customers are looking for fresh, high quality, locally grown products; reasonable prices; an enjoyable and social shopping experience; and “vibrant farmer personalities.” As a market organizer, you are in a unique position because on the one hand, you have to rely on individual vendors to do a portion of the marketing. Marketing considerations such as product quality, variety and display; customer service and personality; and pricing are generally left to vendors, although stipulations can be made in the market’s rules and regulations to govern certain aspects of these considerations. On the other hand, you are responsible for promoting the market as a complete package
Marketing and promoting a farmers’ marketing creates unique challenges for market organizers, in part because customers are looking for a variety of tangible items and intangible qualities at the market. For example, according to The New Farmers’ Market, by Vance Corum, Marcie Rosenzwieg and Eric Gibson, farmers’ market customers are looking for fresh, high quality, locally grown products; reasonable prices; an enjoyable and social shopping experience; and “vibrant farmer personalities.” As a market organizer, you are in a unique position because on the one hand, you have to rely on individual vendors to do a portion of the marketing. Marketing considerations such as product quality, variety and display; customer service and personality; and pricing are generally left to vendors, although stipulations can be made in the market’s rules and regulations to govern certain aspects of these considerations. On the other hand, you are responsible for promoting the market as a complete package
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