What are health foods in Mexico?

The health food market in Mexico is made up of products consumed because of their perceived health benefits, such as low-calorie, low-fat, low-carbohydrate, high-fiber, high-protein, vitamin-enriched and gluten-free goods. Domestic production, which accounts for around 70 percent or $700m of the overall market, is primarily focused on bakery products, power bars, cereals, nut or grain mixes, soy milk and juices, low fat ice-cream and other low fat dairy products. According to USDA, some of the best prospects for this market include breakfast bars, snack/lunch bars, and bar meal supplements for athletes, diet/fiber supplements and meal replacements, diet meals, soy products, whole grain bakery products, breakfast cereals, pastas and nut/grain mixes. The fastest growing sector, says the report, is soy, which is being used extensively in the manufacture of meat, cheese, soymilk and juice products. Export opportunities “The health foods market will grow and offer good opportunities for ...  more