What are one way & reciprocal links?
One way linking is a hyperlink that points to a website without any reciprocal link; thus the link goes “one way” in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.
