What are Pantone (PMS) colors?
This is a standardized color matching system, used to ensure color consistency with specific colors. It can be very frustrating to see the logo you worked hard to create look deep blue on the client’s letterhead, blue-greenish on his business card, and light blue on his very expensive envelopes. A way to prevent color shifts from one print run to the next, or from front to back, on objects of critical color is by using a standardized color matching system, such as the PANTONE MATCHING SYSTEM. Though PANTONE is not the only color standardization system, it is the most widely used system. Aside from being able to have consistency, PANTONE Colors allow you to use colors that cannot be mixed in CMYK. Most Pantone colors can be matched closely using a CMYK mix, however, we recommend using Pantone color(s) when color consistency is critical, with a logo, for example. If your file contains a Pantone color but you want to print using only CMYK, we recommend converting your file to CMYK prior t
A color system of over 1,200 colors developed by Pantone Inc. Pantone Matching System (PMS) is a popular color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on your monitor. PMS works well for spot colors but not for process colors, which are generally specified using the CMYK color model.
