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What are Related Ads?

September 25, 2021Ads

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Posted

What are Related Ads?

2 Answers

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Benjamin 0 Posted

Relevance is understood as the correspondence of the ad text to the text of the requested key phrase, as well as the correspondence of the advertised website page to the ad text. Ads in search campaigns are ranked based on a combination of CPC, Quality Rate, and CTR.
Good ad campaigns need to be personalized and targeted to the right audience, like Facebook retargeting, for example

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Related Ads are links to keyword-targeted advertisements provided through the Google AdWords program. These links are purchased by companies that want to have their links appear with related search terms. These listings are administered, sorted and maintained by Google. For information about how Google sorts these listings, go to http://adwords.google.com. By clicking on a Related Ad you will be taken to a page that contains a list of links to advertiser sites. If you then click on any of those links, you will leave NYTimes.com. The Web site you will link to is not endorsed by The New York Times Company.