What are sensitive words and expressions?
These are words that cannot be used in the company name without justification or permission from the relevant authority. You may need to supply further information to justify the use of certain words or you may need letter of permission from the relevant authority. Our name checking service will alert you if your chosen name contains a sensitive word in which case you should contact us by email enquiries@eformations.co.uk for further advice.
These are words and expressions included in a company name, which may imply business pre-eminence, a particular status or a specific function. For this reason, they have been prescribed in regulations as requiring the approval of the Secretary of State. The aim is to ensure that use of the word is justified so that the name does not mislead the public. Applications for approval of such words and expressions are considered by Companies House on behalf of the Secretary of State. Same-day applications Posted, couriered and other sealed same-day change of name applications must be clearly marked on the envelope ‘for the attention of New Companies Section’ and ‘same-day change of name’.
