What are Skyscraper Ads?
Skyscraper ads are advertisements you’ll find on numerous websites, that tend to be skinny and long, and run on one side of the webpage. They’re often created for websites where the ads, if clicked on by readers, generate money for the website owner. You’ll see this frequently with advertisements from Google®, and other search engines. Website owners who blog about their interests can feature ads on their pages that will generate income per click, or sometimes per purchase. As more of these content driven websites have popped up on the Internet, a frequent complaint has been that the ads are nuisance by getting in the way of web pages and interfering with the content of the site. Many of these content sites have excellent advice or great writing on topics of interest, but advertisements running horizontally across the page can be quite annoying. To this end, skyscraper ads have become greatly popular. Since they run beside the text vertically, and are often contained in a box, you don’
Skyscraper ads are one of the most popular forms of online advertising formats on many different websites. They are usually thin and long vertical ads which can be positioned and run on either side of web pages. It seems that a general hindrance to a lot of surfers is the fact that certain web pages display adverts which get in the way of the main content of the page. With Skyscraper ads they are usually contained in a border which is placed alongside the main content and does not usually intefere with the reading and browsing experience of the user. Added to this, the ads will be used on contextually related pages and the content of the ads will match the text and subject area of page. Website owners also seem to like this format as it fits in well with the design of most pages and they can run down the full length of the page when the space allows them to do so. The usual width of a skyscraper advert is 120 pixels and some of the more popular contextual advertising examples from Goog
