What are social media best practices for newspapers?
Working with social networks is much less expensive than, for example, paid website promotion through contextual display advertising, learn more about calculating content marketing ROI here
TBH, I am not very specialized in this specific domain, but I have some knowledge about it. My wife soon opened an online blog and store, and I had the opportunity to see how a social media management platform works. She chose the guys from radaar.io, and they helped her build a strong base for her website. They made her a well-developed customer target, inbox, schedule and helped her organize posts and pictures. At first, I was a bit skeptical, but their work turned out to be just fantastic.
I definitely can tell that Reddit is a great option. Now we have services like https://reddit-marketing.pro and promoting your posts is a breeze while you don’t have to pay too much for it and at the same time you can gain a huge audience that way. Also, reddit traffic is just great, and I think that any webmaster will agree with me.
As Listening Platforms: 1) Google Alerts 2) Twitter via Topics, Accounts, Keywords, Lists 3) RSS Feeds 4) Blog (Subscription) 5) YouTube 6) LinkedIn (Groups) 7) Influencer Analysis (Klout/Peer Index) 8) Facebook 9) Google Trends For Broadcast, Engagement, Syndication & Brand Awareness 1) Twitter 2) Facebook 3) Blog (Publishing) 4) YouTube 5) LinkedIn 6) Second Tier Platforms: Posterous, Digg, Tumblr, Reddit 7) Mobile & Tablet (Multiple Platforms) Big Picture ROI • Content Sourcing & Curation Leverage • Brand Extension • Social Engagement & Amplification • Instant Global Reach • Social Influencer/Impacter Recruitment & Leverage • Incremental Revenue (Broader Advertising Platform) • Reducing Content Costs • Soliciting User Generated Content (Articles, Comments, Sharing) • Bigger Digital Footprint Challenges • Digital is Different from Traditional Media • Cloud Changing Everything • Content is Bite Sized • Social Web Still a bit of the “Wild Web” • Complex Blend of Platforms and Processes
