What are some common misconceptions about exporting?
Here are a few misconceptions about exporting: • My company is too small – the vast majority of exporting firms in most countries are small and medium-sized enterprises. Many have fewer than 50 employees with annual sales in the $1 million to $10 million range. • I can’t compete overseas – If your product sells at home, it may well be wanted somewhere else in the world. Price is important but it is not the only selling point. Don’t assume your price isn’t competitive. Your product may be a bargain in strong-currency countries. • I can’t afford to export – There are low-cost ways to market and promote abroad, handle new export orders and finance receivables. These don’t require hiring new staff or setting up an export department. At little or no cost you can get online market research, worldwide market exposure, generate trade leads and find overseas distributors to represent you.
