What are some examples of successful names in technology and pharma land?
MICRUS, SurgRx and FlowMedica for medical and surgical devices are strong names and marks. They are distinctive, registrable and enforceable against third parties. Q:Youve criticized cute names and once described Codegrok as one of the worst names youd ever encountered. Still feel that way? Actually, it is good that I am called upon only to look at the legal issues relating to the selection and protection of names and trademarks because I do not consider myself a marketing expert. I leave the “cute” and “catchy” decisions up to the marketing folks. If the proposed name and mark looks to be available and enforceable from a legal standpoint, I am in favor of it. Q:We see drug names that look as if Scrabble tiles were tossed onto a table Zixoryn or Zostrix. But other drug names such as Aleve or Allegra or Claritin have clear meanings and associations. Are some drug companies just taking the easy way out? The names which you characterize as Scrabble tile or random are those which I mention
