What are some little known money-making opportunities?
Write a newsletter. Writing and mailing a personal newsletter to your past customers is one of those highly underutilized money-making opportunities. The newsletter shouldn’t be all about your business either. It should contain a combination of personal information, technical information and emotional information that draws your customer into a relationship with you, gets them to bond with you and positions you as an expert resource for them. Think of this in terms of reality television. So many people can’t stop tuning into what’s going on with the people on shows like The Bachelor, American Idol or The Apprentice. You don’t even know these people but week after week you become more drawn to them, more connected and you can’t miss a week. That’s the same connection you want to create with your newsletter audience. The keys to doing this are consistency and authenticity. Be consistent. Don’t start and then stop. That’s deadly. You lose credibility and your customers lose interest. Be a
