What are some strategies for companies to define their objectives, satisfy customers, and stay ahead of the competition?
There are four integrated methods I describe in the book: Immersion, Convergence, Divergence and Adaption. Because the book has a from-the-trenches perspective on innovation, each method is described through hands-on tools and analytical frameworks that can be applied to a company’s specific situation. To describe a couple of the approaches a bit more: Convergence addresses the increasing need to develop ecosystems. There’s a lot of mystery around ecosystems that I try to clear up, as they can be powerful means for engaging with customers in new ways. Zipcar is a great example of this. Car sharing was previously seen as something complicated, inconvenient, and mainly appealing to hard-core environmentalists. Zipcar changed this perception and give it mainstream appeal by turning it into a service that is fun and easy to use. They did this by converging an ecosystem consisting of many physical and intangible elements, and paying close attention to how each of these impacted the customer
Related Questions
- Won MatchBoard introduce additional competition for me at my own accounts if my customers can deal with all the other vendor companies who are MatchBoard members?
- How Do The Service Companies Like Mobilink, Telenor And So On Satisfy And Make Their Customers Loyal?
- Whats prompting SAS and other companies to move ahead with strategies for sustainability?
