What are some tips for wearing name tags at trade shows?
Before you even pack your show, make sure your employees, salespeople and booth representatives each have THEIR OWN pre-made company name tags. You can get these done at any local engraving store for less than $7 a piece, probably cheaper en masse. The reason to do this is because a) trade show name tags don’t always maximize your “nametag real estate,” and b) trade show name tags rarely include your logo – which helps for brand recognition. Now, perhaps it seems redundant to wear two name tags, right? Well, think about the Superbowl: How many commercials does Budweiser run each year? Exactly. Always more than one. So even with name tags, it’s all about the Three R’s of Networking: Repetition, Repetition, Repetition! Next, when you get to the show, wear your own custom nametag in a visible location so that everyone who walks in and out of your booth sees is. Potential buyers need to make the instant connection between YOU and the BOOTH. Also, when you get busy, it can get hard for pros
