What are telemarketing lists?
Telemarketing lists are a lead generation tool to connect you with people that may have an interest in your products and services. Your telemarketing sales team can use these lists to organize a sales campaign by phone to promote the benefits of your business to potential customers, such as people who have previously purchased items similar to yours. Telemarketing lists can be effective because they allow you to immediately gauge customer interest in your product or service by talking with them directly. You don’t have the waiting time traditionally reserved with direct mail or even e-mail. You can also combine a phone marketing campaign with direct mail by requesting telemarketing lists with both phone and mailing address information to maximize your sales potential. The role of the telemarketing list broker A broker will typically obtain names for a telemarketing list from a list owner. When you get a list from a broker, you are not buying it – you’re renting it. Typically, you’ll re
