What are the 11 elements of marketing mix?
As per the established theory, there are four elements in a marketing mix, that is: PRODUCT PRICE PLACE & PROMOTION ‘DISTRIBUTION’ is the sub-element of PLACE, generally overlooked by many teachers in the class room. There are some teachers of marketing who also include the sub-elements of PROMOTION MIX in the same category, like packaging, etc which in fact develops a lateral thinking. As far as classroom Case Studies are concerned, lateral thinking might work but not Pragmatically as there are plenty of Variable Factors in the External Environment that confuse your line-of-thinking when developing marketing plans. In crux, Marketing mix is about marketing planning; whereas Promotional mix is about Implementation of that marketing plan that has been first thoroughly researched to check out… … if the proposed Product is FIT for the specific market segment / niche. Would the asking Price for the product acceptable to that target market? … Will it be possible to make it available at
