What are the activities of the American Grassfed Association?

The American Grassfed Association undertakes a wide variety of activities aimed at promoting the grassfed industry. Among its top priorities is working with the U.S. Department of Agriculture to establish a legal definition for grassfed, and to implement a labeling program that benefits producers to acquire a premium for products that meets the criteria, while providing a service to consumers wishing to buy grassfed products. The association, through distribution of news releases and media relations activities, communicates the value of grassfed products to associated industries and consumers. The association also provides a network within its membership to share information and market products.