What are the advantages and disadvantages of online bulletin boards (BBFGs) and online focus groups (OLFGs) versus traditional qualitative research methods?
Online market research offers many advantages over traditional qualitative research methods. These include the ability to gather respondents who are Geographically dispersed or difficult to reach, and the ability to discuss sensitive topics in a private and anonymous environment. OLFGs happen in a real time chat discussion running around 90 min.and are ideal for top of mind directional feedback BBFGs happen in an asynchronous environment over a period of days which develops into a rich discussion thread which can be used to gather much more depth from the discussion.
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