What are the advantages of shooting a car with artificial lighting in the studio?

BM: I am more known for my work in natural light but sometimes there are situations when the weather is simply too unpredictable and that is when I shoot a car in a studio. I did that a lot when I was working in Paris and feel quite comfortably in a studio environment. To rent a studio is very expensive though, it can cost anything from $3000–$4000 a day, whereas the lighting on an outdoor location comes for free. © 2003 Brad Miller TGP: Your beautifully finished car photographs make it all look so easy. Can you talk a little about what a typical, on location car photo shoot involves regarding “behind the scenes work”? BM: For a normal shoot we basically come up with a concept or the agency does then we hire a location scout, who will find a location for us and report back to the agency or photographer. We narrow down the choices and then go out on a location scout before the shoot to choose the location not only for its content but also for its position and quality of light and how ...  more