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What are the benefits of adopting ONIX for Books standards?

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What are the benefits of adopting ONIX for Books standards?

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For publishers, experience has shown that ONIX for Books brings two important business benefits. As a communications format, it makes it possible to deliver rich product information into the supply chain in a standard form, to wholesalers and distributors, to larger retailers, to data aggregators, and to affiliate companies. And by providing a template for the content and structure of a product record, ONIX has helped to stimulate the introduction of better internal information systems, capable of bringing together all the “metadata” needed for the description and promotion of new and backlist titles. The same core data can also be used to produce advance information sheets, catalogues and other promotional material.

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*Sadly, we had to bring back ads too. Hopefully more targeted.