WHAT ARE THE BENEFITS OF ADWORDS?
The keyword advertising that AdWords offers lets you: • Target your ads specifically to people who are looking for your products or services. • Avoid showing your ads to untargeted users who aren’t likely to purchase from you. • Obtain the maximum return on your advertising investment. Reach: Each month, approximately 80% of internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers. Cost: AdWords is cost-effective for businesses of all sizes. • You can choose to pay for ad clicks or for impressions. • Because you can choose your own CPC or CPM amounts, you decide how much you’ll pay each time someone clicks or views your ad. • There’s no minimum spending limit. In addition, you can set a daily spending limit (daily budget) that the AdWords system will never exceed. • You can edit your budget settings at any time. Timing: Google™ AdWords ads engage potential customers
The keyword advertising that AdWords offers lets you: • Target your ads specifically to people who are looking for your products or services. • Avoid showing your ads to untargeted users who aren’t likely to purchase from you. • Obtain the maximum return on your advertising investment. Reach: Each month, approximately 80% of internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers. Cost: AdWords is cost-effective for businesses of all sizes. • You can choose to pay for ad clicks or for impressions. • Because you can choose your own CPC or CPM amounts, you decide how much you’ll pay each time someone clicks or views your ad. • There’s no minimum spending limit. In addition, you can set a daily spending limit (daily budget) that the AdWords system will never exceed. • You can edit your budget settings at any time.
