What are the benefits of distributing Australian music through AirIT?
AirIT is built exclusively for community radio. The system caters to community radio by allowing broadcasters and music directors to discover and preview new release Australian and then order tracks on either a CD or via digital download. AirIT is a pull based service. When an AirIT users orders a track for broadcast of for their station library you know it is because they have previewed that track and want to give it further airplay. Labels and unsigned artists using AirIT receive reports containing details of stations and programs that have ordered their music, allowing them to get an understanding of where their music is gaining traction. AirIT is currently used by more than 100 community radio stations around Australia as one of the ways they access new Australian music. The service is 100% free for community radio, unsigned artists and record labels.
