What are the benefits to the endorser?
In exchange for the drummer’s endorsement, the drummer can expect “consideration” in the form of discounts on the product endorsed (and possibly on other products from the manufacturer). Based on the level of exposure the drummer can provide, the agreement may include free product, however there is generally a limit to the amount and frequency of such consideration. Other agreements may include exchanging old product for new, and in some instances, product is simply loaned as necessary. High-profile drummers may be compensated in addition to product consideration. The specific product may also govern the consideration. That is, a drummer is more likely to get free sticks from a stick manufacturer, than to get free drums from a drum manufacturer. The amount and type of consideration is usually proportionate to the marketing value of the endorser to the manufacturer. Another valuable benefit is the “support” offered by the manufacturer. An endorser will enjoy better pricing, and usually
