What are the benefits to UK publishers of supplying their data directly to Bowker?

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What are the benefits to UK publishers of supplying their data directly to Bowker?

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Leaving aside the fact that inclusion in the database is free and will ultimately deliver the benefits of competition to all, it is important that our many existing customers who use GlobalBooksInPrint.com to source new and forthcoming data for collection development and stock orders, receive authoritative, rich and timely publisher data. Subscribers generally use one source for book information so by feeding into Bowker’s database directly, publishers will improve their title representation and reach an audience they may not otherwise reach. There is also opportunity for publishers with limited exposure in US, Canada and Australia to easily feed US or Australian dollar price to reach a huge audience outside UK. From a marketing perspective Bowker includes, for free, rich, value-added content from publishers, such as cover images, annotations, and more, and this allows for a more comprehensive title profile in GlobalBooksInPrint.com.

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