What are the best fonts, colors and graphics to use? Can I use my own font or special graphic?
When it comes to colors and fonts, a good rule to follow is to “keep it simple.” Use no more than two to three colors. Treat fonts in a similar way – limit them. Use larger fonts and bold type to call attention to your headline and subheads. Use smaller fonts as you detail an offer — but nothing smaller than 9 point. And avoid eyestrain by lining things up and leaving plenty of white space around your copy. It is ok to “spice things up” with large blocks of text and a little creative positioning on the page but keep your marketing theme in mind. Check your ideas by taking a break — actually getting up and walking away — from your piece for a few minutes, then looking at it again with “fresh eyes.” How does that 9-point, italic script look on fluorescent lime paper, really? If it makes your eyes hurt and is difficult to read, it’s not selling, it’s distracting.
