What are the best frequent flyer programs?
Asking what makes a good frequent flyer program, and what are the top benefits, is akin to asking “What’s a good investment?” The usual (and probably best) answer is, “It depends.” Since frequent flyer programs made the jump from marketing zeroes in the 1980s to the profit heroes of today, airlines both big and small constantly change programs to retain relevance and appeal. The airlines have created a shifting landscape where absolutes like the number of miles earned have to weigh against issues of relativity — like whether a consumer wants to focus those miles on free flights, executive privileges, or perhaps a better rental car or hotel room. Most importantly, consumers have a choice, and that calls for vigilance. A flyer can no longer be a passive recipient of airline largesse — at least not if he or she wants to get the most from a program. A consumer has to be active, involved and engaged. So what are the best frequent flyer programs? For Tim Winship, publisher and editor of Fr
