What are the bids unique selling points over its rivals?
It will be a historic decision to bring the World Cup to the Middle East – this is a strong selling point for us. It would be a compact World Cup and people are going to be able to experience each of the [participating] countries and their cultures. It’s going to be unique for fans; it’ll be a family-oriented World Cup. How many new stadia would you need to build? FIFA asks for 12-18 stadia and I believe we can fulfill these requirements. We do have a powerful message that we will be passing on with launch events for each particular development. We have some great and innovative ideas for stadia and look forward to sharing them in due course. How is the Qatar leadership planning to raise the bid’s profile on the global stage? The bid for the World Cup has support from the highest echelons [of Qatar government] all the way down to the youngster kicking a ball in the street. Everyone is extremely passionate about bringing the World Cup to Qatar. This is the most important message to pass
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