What are the biggest comms challenges facing Getty Images with the rise of digital and social media?
As a leading company and brand in our industry, it is incumbent upon us to embrace all communication platforms. In the last few years Getty Images has evolved from a traditional imagery company that specialised in stock photography to a digital media company that can now offer a really diverse range of products and services. As a result, both digital and social media are now essential components of an integrated communications approach and vital tools for us, when we look at how we reach so many different audiences. On the one hand, it offers immediate benefits such as enabling our photographers to share their stories and expertise easily. Additionally, digital and social platforms provide a fantastic way to connect with the industry, our customers, photographers and media, but they also require an unprecedented level of vigilance, now that consumers and the community can make their voices heard more powerfully and quickly than ever before. And digital and social media offer clever way
